#Fitbychoice
INDIA'S HOMEGROWN
FITNESS BRAND
A Series of Luxury Gyms. Building India's Largest Fitness Franchise Ecosystem.
The Numbers Speak
Led By Discipline.
Built for Scale.
Gajendra Singh is an ex-serviceman turned entrepreneur redefining modern fitness in India. His leadership blends military discipline with business precision, building a gym ecosystem that values time, efficiency, and holistic well-being.
GAJENDRA SINGH
Founder & CEO
Vision
To become India's most aspirational and scalable fitness brand.
Mission
Deliver system-driven, high-retention fitness experience with consistency across locations.
Goal
Build a nationwide standardized fitness ecosystem.
The Gap & The Fitclass Edge
Addressing the core failures of the current fitness industry.
Highly Fragmented
Inconsistent quality across unorganised local gyms.
Overcrowded
Poor member experience due to long wait times.
Low Retention
Lack of engagement and structured programming.
No Premium Chain
Gap between local gyms and luxury fitness clubs.
Why Fitclass Wins
- No waiting time (multiple duplicate equipment)
- Superior member experience vs overcrowded gyms
- Proven high-conversion presales system
The Solution
- Premium yet accessible gym format
- High ARPU model (₹18–22K)
- Community-driven fitness approach
- Structured SOP-led operations for consistency
FRANCHISE MODELS
A multi-model approach enabling rapid yet controlled expansion.
COCO
Company Operated
Full ownership and operational control by Fitclass to ensure absolute brand consistency and standard setting.
FOCO
Company Operated
Ideal for investors. You provide the capital investment, and Fitclass manages end-to-end centralized operations.
FOFO
Franchise Operated
Scalable franchise model powered by our strict SOP-driven systems. For active owners wanting to run the floor.
UNIT ECONOMICS
Strong EBITDA margins driven by premium positioning and SOP-driven cost discipline.
Expansion Plan
Phase 1
Dominate Delhi NCR
Phase 2
Top 8 Metro Cities
Phase 3
Pan-India Franchise Rollout
Leadership & Partners
Gajender Singh
Founder & CEO
Atif Malik
Head of Expansion
Puneet Dhingra
Business Ops & Scaling
Narender Kumar
Business Ops & Scaling
Partner Company
ARC
Alignment. Resilience. Compounding.
JOIN THE MOVEMENT
Take the first step toward owning India's fastest-growing luxury fitness franchise ecosystem. Submit your details below to schedule a call with our expansion team.